A customer who wanted a physio used to type "physio near me" into Google, scan the map, and click a few websites. Now a growing number of them ask ChatGPT, Perplexity or Google's own AI answer instead, and they get

A recipe blog with a bad tip costs someone a dinner. A health website with a bad tip can cost someone far more. Google knows this, and it holds health content to a stricter standard than almost anything else it

It's one of the most common questions small business owners ask once their phone goes quiet. A competitor down the road has a 4.8-star rating, you're sitting on 3.6, and they keep showing up above you. Is Google punishing you

Not every search carries the same weight. If Google shows you a mediocre page about the best hiking boots, you lose a few minutes. If it shows you a mediocre page about chest pain, medication doses or whether a lump